Tier 1 Service

Viral Captioning

Transform plain videos into engagement machines with AI-powered animated captions, emojis and zoom effects.

Primary Tool

Submagic

Price Point

$100/mo

Time to Deliver

90 seconds

COMPLETE INSTRUCTION PACKAGE

The Full Blueprint

1Submagic Setup & Configuration

Account Creation

  1. Go to submagic.co
  2. Click "Get Started Free" in the top right
  3. Sign up with Google (fastest) or email
  4. Verify your email if required
  5. Complete your profile: name, timezone, default language

Plan Selection

For starting out, the Pro plan at $19/month is optimal:

  • Unlimited video uploads (essential for client work)
  • All caption styles unlocked
  • Auto emojis & highlights
  • 4K export quality
  • Priority processing

Skip the Starter - you need Pro for client work. The $39/month Premium adds team features you don't need yet.

Dashboard Configuration

Navigate to Settings (gear icon) and configure:

Language Settings

  • Default Language: English (US)
  • Auto-detect: ON

Caption Preferences

  • Auto-add emojis: ON
  • Auto highlights: ON
  • Capitalize first letter: ON

Style Settings

  • Default Style: Modern
  • Font: Inter or System
  • Position: Bottom Center

Export Settings

  • Format: MP4
  • Quality: Original or 1080p
  • Watermark: OFF (for Pro)

Test Video Creation (Mandatory Before Taking Clients)

Record yourself for 30-60 seconds explaining something. This is your demo video.

Complete Workflow:

  1. Click "Create New" → "Upload Video"
  2. Select your test video file (mp4, mov, or webm)
  3. Wait for processing (progress bar shows)
  4. Review each caption - click mistakes to edit
  5. Check emoji placement - delete irrelevant ones
  6. Preview zoom effects - adjust if too fast
  7. Click Export → MP4 → Download

2Exact Delivery Workflow

PHASE 1: Client Sends Video (Client Task)

Client uploads to your shared Google Drive folder or sends via WeTransfer/Dropbox.

File naming convention they should use: clientname_datedescription.mp4

PHASE 2: Upload & Process (2-3 minutes)

  1. Download video from Drive/transfer
  2. Log into Submagic dashboard
  3. Click "Create New" → "Upload Video"
  4. Select video file
  5. Wait for AI processing (60-90 seconds typically)
  6. Video appears in editor with auto-captions

PHASE 3: Edit & Enhance (3-5 minutes)

Caption Edits

  • Play through video at 2x speed
  • Click any caption to edit text
  • Fix names, technical terms
  • Remove irrelevant emojis
  • Add missing emojis for emphasis

Visual Adjustments

  • Preview zoom effects
  • Disable zooms that are too jarring
  • Adjust caption timing if needed
  • Check color contrast
  • Ensure text is readable

PHASE 4: Export & Deliver (1 minute)

  1. Click "Export" button (top right)
  2. Choose MP4 format
  3. Select quality: 1080p (or original if 4K)
  4. Download to your computer
  5. Upload to your client delivery folder
  6. Share link with client via email/DM
  7. Send invoice if not on subscription

Standard Turnaround Times

Under 2 min video

Same Day

2-5 min video

24 Hours

5+ min video

48 Hours

3Client Acquisition System

Strategy #1: Local Business Direct Outreach

Find businesses posting videos without captions and offer free samples.

Where to Find Prospects:

  • Instagram: Search "[your city] + restaurants/gym/real estate/salon/spa" - look for video posts without captions
  • Facebook: Join 5-10 local business groups in your area
  • TikTok: Search "[your niche] + [city]" - find creators posting plain videos
  • Google Maps: Search "near me" businesses and check their social links
  • Yelp: Look for businesses with video ads

Initial Outreach (DM or Email):

Hey [Name]! 👋

I came across [Business Name]'s content and really enjoy your posts. I noticed you're doing videos - have you tried adding animated captions?

I've been helping local businesses boost their video engagement with professional captions. Most see 2-3x more watch time.

I'd love to create a free sample for you - just send me your best performing video and I'll show you what it looks like with captions. No obligation at all!

Want to see the difference? 😊

- [Your Name]

Strategy #2: Content Creator Market

Target influencers and creators who need consistent captioning for their content.

Finding Creators:

  • Look for creators with 1K-50K followers (more reachable)
  • Check their recent videos - if no captions, they're a prospect
  • Look for engagement in comments about readability
  • Search hashtags: #[niche]tips, #[niche]life, etc.

DM Template for Creators:

Love your content! 🔥

Quick question - do you caption your videos? I ask because studies show captioned videos get way more watch time and reach (also helps accessibility).

I do video captioning for creators - adds animated captions, emojis, and zoom effects automatically. Takes me about 90 seconds per video.

Would you like a free sample to see how yours could look? No strings attached!

- [Your Name]

Strategy #3: Free Sample to Close System

This is the key to converting prospects into paying clients.

The Exact Process:

  1. Day 1: Prospect shows interest → Ask them to send their best-performing video
  2. Day 1 (within 2 hours): Create the captioned version
  3. Day 1: Send them the before/after comparison video
  4. Day 3: Follow up: "Hey! Did you get a chance to see the sample? What do you think?"
  5. Day 5: If interested, send pricing: "Since you're signing up as a first client, I can offer [Package] at [discounted price] for your first month."
  6. Day 7: Final follow-up: "Hey just checking in - let me know if you have any questions!"

Additional Lead Sources

Upwork / Fiverr

Create profiles offering "video captioning services". Respond to posts asking for this.

Local Business Networking

Join local Chambers of Commerce, networking groups, or masterminds.

Referrals

Ask every client for 2-3 referrals. Offer 10% discount for successful referrals.

Social Proof

Post samples on your own Instagram/TikTok. Tag creators (with permission).

4Pricing Structure

Starter

$50/month

  • 5 videos per month
  • Up to 3 minutes each
  • 48-hour turnaround
  • Standard caption styles
  • Email support
Most Popular

Growth

$100/month

  • 10 videos per month
  • Up to 5 minutes each
  • 24-hour turnaround
  • Premium animated captions
  • Emojis & zoom effects
  • Priority support

Premium

$200/month

  • 20 videos per month
  • Up to 10 minutes each
  • Same-day turnaround
  • Custom branding
  • Multiple caption styles
  • 24/7 support

Exact Pricing Script (When Client Asks):

"For [their business type], I'd recommend our $100/month Growth package. That includes 10 videos with premium animated captions, emojis, and zoom effects."

"Most of my clients see 2-3x engagement boost on their content. The captions keep people watching until the end."

"Since you're signing up this month, I can offer you the first month at $75 as a new client special. That way you can see the results before committing."

One-Time Pricing (for non-recurring clients):

  • Under 1 minute: $15
  • 1-3 minutes: $25
  • 3-5 minutes: $40
  • 5-10 minutes: $65
  • 10+ minutes: $8/minute

5Operations & Systems

File Management System

Create this Google Drive structure for each client:

📁 [Client Name] - Video Projects/

├── 📁 01_Raw_Videos/

│ └── (client uploads here)

├── 📁 02_In_Progress/

│ └── (videos being edited)

├── 📁 03_Finished/

│ └── (completed exports)

└── 📁 04_Invoices/

└── (receivables)

Share the main folder with the client with "Can edit" permissions.

Communication Templates

Initial Onboarding Message:

Hey [Name]! Excited to get started with your videos. 🎬

Here's how this works:

1. Send me your raw videos (just drop them in the shared Drive folder)

2. I'll process them with animated captions + effects

3. Send back within 24 hours

4. You post and watch engagement grow! 🚀

Just reply with your first video whenever you're ready!

Delivery Message:

Hey [Name], your video is ready! 🎬

Check it out here: [Drive Link]

I've added animated captions, emojis on key words, and subtle zoom effects.

Let me know if you'd like any tweaks. Otherwise, you're all set for posting!

Invoice Message:

Hey [Name],

Here's your invoice for this month's video work.

[Attach invoice or include total]

You can pay via [PayPal/Stripe/Venmo].

Thanks!

Invoicing Setup

For beginners, use free tools:

  • Wave Apps (free) - Create professional invoices, tracks payments
  • PayPal Invoice - Simple, integrated with PayPal
  • Google Sheets - Track payments manually

Invoice fields needed: Your name, Client name, Service description, Amount, Due date, Payment method

6Scaling Your Business

Income Milestones

5 Clients

$500/mo

10 Clients

$1,000/mo

20 Clients

$2,000/mo

Profit (after Submagic)

$1,810/mo

Hiring a VA (When to Scale)

Once you have 10+ clients at $100/mo, consider hiring a Virtual Assistant to handle delivery:

  • Find VAs on Upwork, Fiverr, or Virtual Staff Finder
  • Pay $10-15/hour for video editing basics
  • Create a video tutorial showing your Submagic workflow
  • Have them do 5 test videos before handling clients
  • You handle client communication, VA handles production

Upsell to Branding Kits

Script to upsell existing captioning clients:

"Hey [Name]! Been loving working on your captions. I've noticed your brand could use a cohesive visual look - same colors, fonts, style across your content."

"I also offer AI branding kits - logos, Instagram templates, color palettes. It would make your content look way more professional and recognizable."

"Want me to put together a quick sample of what your brand could look like? No obligation."

Success rate: ~30% of captioning clients upgrade to branding

Start Today

Your first client could be locked in this week.

  1. 1 Go to Submagic.com and create account
  2. 2 Upload a test video - practice the workflow
  3. 3 Find 5 local businesses posting videos
  4. 4 Send outreach with free sample offer
Get Submagic Free Trial