Tier 2 Service

AI Branding Kits

Create complete brand identities in minutes using AI. Logos, social templates, ad creatives - all cohesive and professional.

Primary Tool

Midjourney

Price Point

$500/package

Time to Deliver

30-60 min

COMPLETE INSTRUCTION PACKAGE

The Full Blueprint

1Midjourney Setup & Configuration

Step 1: Create Discord Account

  1. Go to discord.com
  2. Click "Login" then "Register"
  3. Enter email, username, password, date of birth
  4. Verify email
  5. Download Discord app (desktop) or use web version

Step 2: Join Midjourney Server

  1. Go to midjourney.com
  2. Click "Join Beta" button
  3. This opens Discord with Midjourney server - click "Join"
  4. Complete Discord verification (bot check)
  5. You now have access to #general and #newbies channels

Step 3: Subscribe to Midjourney Plan

Type /subscribe in the #newbies chat and click the link:

Basic

$10/mo

200 images/mo

Good for testing

Recommended

Standard

$30/mo

Unlimited images

Fastest for business

Pro

$60/mo

Everything + stealth

For agencies

Start with Basic ($10) - upgrade when you have clients.

Step 4: Essential Midjourney Commands

/imagine [prompt]

Generates 4 images from your text prompt. This is your main command.

U1, U2, U3, U4

Upscales selected image (1-4) to higher resolution. Do this for your best options.

V1, V2, V3, V4

Creates variations of selected image. Use if you like one but want more options.

--ar [ratio]

Aspect ratio. Examples: --ar 1:1 (square), --ar 4:5 (Instagram), --ar 16:9 (YouTube)

--v [version]

Model version. Use --v 6 for latest (most detailed). --v 5.2 also good.

--s [style]

Stylization. Range 0-1000. Lower = more accurate to prompt, Higher = more artistic (try --s 250)

2Exact Prompts to Use

Logo Prompt Templates

Copy and customize these prompts:

Modern Minimalist Logo

minimalist [industry] logo, [style: modern/clean/minimal], [color palette: describe colors like navy blue and gold], vector style, clean lines, white background, professional, scalable --ar 1:1 --v 6

Example (Coffee Shop)

minimalist coffee shop logo, warm modern style, coffee brown and cream colors, vector style, clean lines, white background, professional, scalable --ar 1:1 --v 6

Icon + Wordmark Combo

[business name] logo, icon and text horizontal layout, [industry] symbol, [color palette], clean minimalist design, white background, professional brand identity --ar 3:1 --v 6

Social Media Templates

Instagram Post Template

[industry] Instagram post template, [brand colors described], modern minimalist design, placeholder text space at bottom, clean aesthetic, lifestyle vibe, social media format --ar 4:5 --v 6

Instagram Story Template

Instagram story template, [brand colors], modern minimalist, space for text overlay, clean lines, swipe up indicator area, professional social media design --ar 9:16 --v 6

Facebook Cover

Facebook cover photo template, [brand colors], modern minimalist, space for profile picture area, clean professional look, business branding --ar 16:9 --v 6

Ad Creative Templates

Facebook/Instagram Ad

professional [industry] advertisement, [product/service description], [brand colors], modern design, high conversion, clean layout, space for headline and call to action, advertisement layout --ar 1.91:1 --v 6

LinkedIn Banner

LinkedIn banner design, [brand colors], professional corporate, clean minimalist, space for text overlay, business branding, modern corporate style --ar 4:1 --v 6

Color Palette Generation

For extracting color palettes, use this prompt:

[brand/industry] color palette, cohesive scheme, primary [color], secondary [color], accent [color], complementary, professional brand colors, flat design --ar 4:1 --v 6

Or use online tools like Coolors.co to create palettes from the images you generate.

3Exact Delivery Process

PHASE 1: Discovery (15-30 min)

Send client this questionnaire (Google Form or email):

1. Business Name:

2. Industry/Niche:

3. Target Audience: (age, interests, demographics)

4. Brand Values: (what do you want to convey? Professional? Fun? Eco-friendly?)

5. Competitors: (who are your main competitors?)

6. Existing Branding: (current logo, colors you like/hate)

7. Inspiration: (2-3 brands whose look you admire)

8. Use Cases: (where will you use this? Website, social, print, ads?)

9. Preferred Colors: (any colors you definitely want or don't want)

PHASE 2: Initial Concepts (20-30 min)

  1. Review client questionnaire answers
  2. Extract key themes, values, and preferences
  3. Create 3-5 different logo prompts (varying styles)
  4. Run each prompt in Midjourney 2-3 times
  5. Select best 3-4 options to present
  6. Upscale winners using U1/U2/U3/U4
  7. Download high-res versions

PHASE 3: Social Templates (15-20 min)

  1. Create Instagram post template (4:5 ratio)
  2. Create Instagram story template (9:16 ratio)
  3. Create Facebook cover
  4. Generate 2-3 variations of each
  5. Upscale and select best

PHASE 4: Presentation & Revisions (Variable)

  1. Compile all deliverables in presentation
  2. Show logo concepts with explanations
  3. Show social templates
  4. Client selects favorite or requests revisions
  5. Make 2 rounds of revisions included
  6. Deliver final files (PNG, SVG)

What to Deliver (File Package)

Logo Files

  • Primary logo (PNG transparent)
  • Logo variation (horizontal)
  • Favicon/Icon version
  • Vector (SVG) if possible

Social Templates

  • Instagram Post (4:5)
  • Instagram Story (9:16)
  • Facebook Cover
  • Profile picture template

4Client Acquisition

Target Markets

Local Service Businesses

Restaurants, salons, gyms, clinics - need logos but can't afford agencies

Solopreneurs

Coaches, consultants, therapists - need professional branding to look credible

E-commerce Startups

New online stores needing logos, ads, social templates

Content Creators

YouTubers, podcasters, influencers needing consistent branding

Outreach Strategy

Cold Outreach Message:

Hey [Name]!

I help [industry] businesses create professional branding that actually looks expensive.

I've noticed [business name] might be newer to the area - do you have a logo and brand colors yet?

I create complete branding packages - logos, social media templates, color palettes - all using AI to keep costs 70% lower than traditional agencies.

Would you be interested in seeing a few concepts? No commitment - just want to show you what's possible.

- [Your Name]

Portfolio Building (Before You Have Clients)

Create fake brands for your portfolio:

  • Pick an industry (restaurants, gyms, salons)
  • Invent a business name
  • Fill out questionnaire as if you were the client
  • Generate full branding kit
  • Show these as "recent projects" to real prospects
  • Remove from portfolio once you have real clients

5Pricing Structure

Starter

$297

  • 1 Logo concept (3 variations)
  • Color palette
  • Typography suggestions
  • 2 social post templates
  • 3-day turnaround
Most Popular

Professional

$497

  • 2 Logo concepts (5 variations each)
  • Complete color palette
  • Typography package
  • 5 social media templates
  • Favicon
  • Brand guidelines PDF
  • 5-day turnaround

Premium

$997

  • Everything in Professional
  • 3 Logo concepts (unlimited variations)
  • Ad creative templates
  • Business card design
  • Letterhead design
  • Priority support
  • 3 revision rounds

Pricing Script:

"For a business like yours, I'd recommend our $497 Professional package. It includes everything you need to launch with a cohesive brand - logo with multiple variations, color palette, typography, and all your social media templates."

"Most of my clients use these across their website, Instagram, Facebook, even print materials. It gives you a consistent, professional look."

"I also include a brand guidelines PDF so if you ever hire a designer or add team members, they'll know exactly how to use your colors and fonts."

6Operations & Delivery

File Organization

Create folder structure:

📁 [Client Name] Branding/

├── 📁 Logo/

├── primary-logo.png

├── logo-horizontal.png

├── favicon.png

└── logo-svg.svg

├── 📁 Social Templates/

├── instagram-post.psd/png

├── instagram-story.psd/png

└── facebook-cover.psd/png

├── 📁 Brand Guidelines/

└── brand-guide.pdf

└── 📁 Source Files/

Brand Guidelines Template

Create a simple PDF with:

  • Logo usage (do's and don'ts)
  • Primary and secondary colors with hex codes
  • Typography (primary font, secondary font)
  • Spacing and sizing guidelines
  • Example of correct usage

Use Canva (free) to create professional brand guideline PDFs.

Upsell to Training Videos

Script to upsell branding clients:

"Now that you have your brand looking professional, have you thought about creating training videos for your team or customers?"

"I also offer corporate training video services - using AI avatars so you can create professional videos without being on camera. Great for onboarding, product demos, customer tutorials."

"Want me to put together a quick proposal?"

Success rate: ~20% of branding clients upgrade to training videos

Start Today

Create your first branding package this week.

  1. 1 Create Discord + Midjourney account
  2. 2 Subscribe to Basic plan ($10)
  3. 3 Practice prompts - create 5 fake brands
  4. 4 Reach out to 5 local businesses
Get Midjourney Access