Create professional training videos with AI avatars. No cameras, no actors, no studio. Just scripts and AI.
Primary Tool
Synthesia
Price Point
$1,250/video
Time to Deliver
30-60 min
For starting out, the Starter plan at $30/month is optimal:
Upgrade to $90/month Creator when you need custom avatars or more videos.
Video Dashboard
Create and manage all videos
Avatar Library
Browse 70+ AI presenters
Template Gallery
Pre-made video templates
Brand Kit
Upload logos, colors, fonts
Send client this questionnaire:
1. Video Purpose: What is this video for? (Onboarding, product training, compliance)
2. Target Audience: Who is watching? (New hires, customers, sales team)
3. Key Messages: What 3-5 points must be covered?
4. Tone: Formal, casual, friendly, authoritative?
5. Duration: Preferred length? (3-5 min typical)
6. Call to Action: What should viewer do after watching?
7. Existing Materials: Any slides, documents, or scripts you already have?
8. Branding: Any colors, logos, fonts to include?
Transform client content into video script:
Script Template:
[Opening - 10 seconds]
"Hi, I'm [Avatar Name] and today we're going to learn about [Topic]."
[Point 1 - 30 seconds]
"First, let's talk about [Point 1]. This is important because [reason]."
[Point 2 - 30 seconds]
"Now, let's move on to [Point 2]. The key thing to remember is [key point]."
[Point 3 - 30 seconds]
"Next, [Point 3]. This helps you [benefit]."
[Closing - 10 seconds]
"That's it! Now you know [summary]. If you have questions, reach out to [contact]. Thanks for watching!"
Target: ~100 words per minute of video. A 3-minute video needs ~300 words.
Corporate/Training
Look for: "Professional", "Executive" tags
Popular: James, Sarah, Maria, David
Casual/Friendly
Look for: "Friendly", "Casual" tags
Popular: Emma, Michael, Sophie
HR Departments
Onboarding, policy training, culture videos
L&D Companies
Training course creators, e-learning platforms
SaaS Companies
Product tutorials, feature announcements
Healthcare
Compliance training, patient education
Real Estate
Agent training, compliance
Financial Services
Compliance, product explanations
Subject: [Company Name] Training Videos - 80% Cost Reduction
Hi [Name],
I help companies like yours create professional training videos at a fraction of traditional costs.
Instead of filming with actors ($1,000-5,000 per minute), I use AI presenters that look and sound real. Same quality, 80% cheaper.
For example, [Client Name] needed onboarding videos for 50 new hires. We created 10 training modules for [price] - would have cost [traditional price] with a production company.
Would you be open to a quick 15-minute call?
Best,
[Your Name]
$750
per video
$1,250
per video
$2,500
per video
Retainer Pricing (Best for Income):
Monthly Retainer
$1,250/mo
4 videos per month
Annual Contract
$12,000/yr
48 videos + priority
Pricing Script:
"For a training video of that length, I'd recommend our $1,250 Professional package. That includes up to 5 minutes, premium avatar, your company background and logo, background music, and two rounds of revisions."
"Compare that to traditional video production - you're looking at $3,000-10,000 per minute for filmed videos. We're doing the same quality for a fraction of that."
"If you need ongoing videos, we can set up a monthly retainer at $1,250/month for 4 videos."
Discovery Call
15-min call to understand needs, timeline, budget
Send Questionnaire
Get script, branding, key messages
Script Approval
Write script, get client approval before production
Video Production
Create video, add branding, QC
Client Review
Send video, collect feedback, make revisions
Final Delivery
Send final MP4, invoice, ask for referral
Onboarding
Welcome videos, company culture
Product Training
How to use product, features
Compliance
Required training, safety
Sales Enablement
Pitch decks, demos
Customer Education
Tutorials, FAQs
Leadership
Executive messages, updates
Script:
"Since you're creating training videos, have you thought about automating the distribution?"
"I also offer automation consulting - setting up systems where new hires automatically get assigned training videos, progress is tracked, and completion reports are generated."
Success rate: ~25% upgrade to automation
Create your first training video this week.